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Module 5

Cultural Management for Arts Practitioners in Cultural Education
When arts practitioners undertake cooperative formats in cultural education and mediation work, they consistently have to negotiate the underlying conditions of often unfamiliar systems. This module examines cultural-management strategies and methods for approaching project management, financing, marketing, PR and audience development in the area of arts- and culture-based project work.

Central questions
How do I effectively position my artistic and cultural work with relevant stakeholders?
Which management tools and knowledge of formal parameters are indispensable for the success of a project and cultural education work as an artist? How can management be understood as a design task?
How can tasks such as PR, writing proposals or developing project plans be used for one’s own artistic work?